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CONTENTSPREVENT Study (Identity Design) Z’Axis Magazine (Editorial Design) Motherland Studio (Identity Design)  NIFT Wayfinding System (Wayfinding Design) Paris 2024 Icons (Icon Design) The Grid (LOGO Design)

AD/ARCHIVE/2020/001PREVENT Study- Imperial College of London
TYPEIdentity design

DELIVERABLESBrand manual, logo design, report design, website

FORImperial College of London, UK

YEAR2020

HEADED BYJyothy Karat

The PREVENT (Prevention of Epilepsy by Reducing Neonatal Encephalopathy) study aims to reduce epilepsy by preventing brain injuries sustained during childbirth.
    Epilepsy is one of the leading causes of disabilities in India, affecting more than 12 million people here. It often debilitates the lives of those affected and takes a massive toll on the socioeconomic ecosystem. A significant number of epilepsy cases are caused by brain injuries in babies during childbirth.



AD/ARCHIVE/2020/002Z’Axis Magazine, Blankpaperz Media

TYPEEditorial design, Creative Direction

DELIVERABLESE-magazine

FORBlankpaperz Media

YEAR2020

COMMUNICATION HEAD & EDITOR-IN-CHIEF Mirabelle Morah

ILLUSTRATIONAastha Shukla

EDITORUtibe Epuk

Z'axis is a relatable, engaging and popular e-mag for young African change-makers and social entrepreneurs. It comprises funny yet insightful experiences from young Africans who have continued and not wavered in their life journeys even after facing serious, and perhaps funny challenges and failures.
    The illustrations have taken the direction of emojis since we wanted the e-paper to look contemporary and young-friendly. The colour scheme also follows the mood of the article being talked about.



AD/ARCHIVE/2019/003Motherland Studio

TYPEIdentity design

DELIVERABLESBrand manual, logo design, stationery, signage

FORMotherland Studio

YEAR2019

A commissioned identity design project of Motherland Studio, a co-working and collaborative art studio based in Kolkata, West Bengal, India.
    It aims to provide a nurturing space for talent in India, working as a co-working and collaborative space for creative folks. Additionally, it aims to give the young and fresh talent a platform, to showcase their work. It wants to bring people from similar working backgrounds together, acting as a networking hub.






AD/ARCHIVE/2017/004NIFT Kolkata Wayfinding system
TYPEWayfinding design

FORInternship at NIFT Kolkata; did not execute due to bureaucratic reasons

YEAR2017

OVERVIEW

As a part of the summer internship project, the wayfinding system was designed considering the architecture, location, navigational guidance, ease of understanding, predictability and scalability.

AD/ARCHIVE/2018/005Paris 2024 icons
TYPEIcon design

FORHypothetical/ School Assignment

YEAR2018

BRIEFFollowing the bid by Paris for the Olympics 2024, accompanied by the initial logo designed by Dragon Rouge, the assignment was to design icons for the Olympics 2024. 
    The icons take inspiration from the ribbon-like logo designed by Dragon Rouge. The grid for the icon formation has been derived from the shape of France. 
    The colour story is that of the five colours of the Olympic rings. 





AD/ARCHIVE/2017/006The Grid

TYPELogo design

FORHypothetical/ School Assignment

YEAR2017

BRIEFUse the isometric grid along with your knowledge of the Van de Graaf, Tshichold and the modular grid to redesign the corporate identity of THE GRID. It is an eatery, pub and nightclub in Tangra, Kolkata, West Bengal.