AD/ARCHIVE/2020/001PREVENT Study- Imperial College of London
TYPEIdentity design
DELIVERABLESBrand manual, logo design, report design, website
FORImperial College of London, UK
YEAR2020
HEADED BYJyothy Karat
The PREVENT (Prevention of Epilepsy by Reducing Neonatal Encephalopathy) study aims to reduce epilepsy by preventing brain injuries sustained during childbirth.
Epilepsy is one of the leading causes of disabilities in India, affecting more than 12 million people here. It often debilitates the lives of those affected and takes a massive toll on the socioeconomic ecosystem. A significant number of epilepsy cases are caused by brain injuries in babies during childbirth.
AD/ARCHIVE/2020/002Z’Axis Magazine, Blankpaperz Media
TYPEEditorial design, Creative Direction
DELIVERABLESE-magazine
FORBlankpaperz Media
YEAR2020
COMMUNICATION HEAD & EDITOR-IN-CHIEF Mirabelle Morah
ILLUSTRATIONAastha Shukla
EDITORUtibe Epuk
Z'axis is a relatable, engaging and popular e-mag for young African change-makers and social entrepreneurs. It comprises funny yet insightful experiences from young Africans who have continued and not wavered in their life journeys even after facing serious, and perhaps funny challenges and failures.
The illustrations have taken the direction of emojis since we wanted the e-paper to look contemporary and young-friendly. The colour scheme also follows the mood of the article being talked about.
AD/ARCHIVE/2019/003Motherland Studio
TYPEIdentity design
DELIVERABLESBrand manual, logo design, stationery, signage
FORMotherland Studio
YEAR2019
A commissioned identity design project of Motherland Studio, a co-working and collaborative art studio based in Kolkata, West Bengal, India.
It aims to provide a nurturing space for talent in India, working as a co-working and collaborative space for creative folks. Additionally, it aims to give the young and fresh talent a platform, to showcase their work. It wants to bring people from similar working backgrounds together, acting as a networking hub.
AD/ARCHIVE/2017/004NIFT Kolkata Wayfinding system
TYPEWayfinding design
FORInternship at NIFT Kolkata; did not execute due to bureaucratic reasons
YEAR2017
OVERVIEW
As a part of the summer internship project, the wayfinding system was designed considering the architecture, location, navigational guidance, ease of understanding, predictability and scalability.
LOCATION SIGNAGE
Size: 10 in x 20 in
Type size: Latin: 129.26 pt/ Devanagari: 105.3 pt
Typeface: Latin: Eurostile Bold/ Devanagari: Rajdhani Medium
Execution: Peel off vinyl on acrylic; back to back, installed 90 degrees to the door LOCATION SIGNAGE
Size: 21 in x 11 in
Type size: Latin: 149.51 pt/ Devanagari: 116 pt
Typeface: Latin: Eurostile Bold/ Devanagari: Rajdhani Medium
Execution: Peel off vinyl on acrylic; back to back, installed 90 degrees to the door FACULTY NAME BOARDS
Size: 12 in x 04 in
Type size: Latin: 56.8 pt
Latin: 47.9 pt
Typeface: Latin: Eurostile Bold, Eurostile Medium
Execution: Peel off vinyl on acrylic; back to back, installed 90 degrees to the door or pasted in front of the rooms adjacent to the doors LOCATION SIGNAGE
Size: 15 in x 08 in
Type size: Latin: 128.35 pt/ Devanagari: 113.39 pt
Typeface: Latin: Eurostile Bold/ Devanagari: Rajdhani Medium
Execution: Peel off vinyl on acrylic; back to back, installed 90 degrees to the door WAYFINDING MAPS
Size: 27 in x 52 in
Execution: Peel off vinyl on acrylic WAYFINDING SIGNAGE
Size: 10 in x 20 in
Type size: Latin: 129.26 pt/ Devanagari: 105.3 pt
Typeface: Latin: Eurostile Bold/ Devanagari: Rajdhani Medium
Execution: Peel off vinyl on acrylic; back to back, installed 90 degrees to the door
Size: 21 in x 11 in
Type size: Latin: 149.51 pt/ Devanagari: 116 pt
Typeface: Latin: Eurostile Bold/ Devanagari: Rajdhani Medium
Execution: Peel off vinyl on acrylic; back to back, installed 90 degrees to the door
Size: 12 in x 04 in
Type size: Latin: 56.8 pt
Latin: 47.9 pt
Typeface: Latin: Eurostile Bold, Eurostile Medium
Execution: Peel off vinyl on acrylic; back to back, installed 90 degrees to the door or pasted in front of the rooms adjacent to the doors
Size: 15 in x 08 in
Type size: Latin: 128.35 pt/ Devanagari: 113.39 pt
Typeface: Latin: Eurostile Bold/ Devanagari: Rajdhani Medium
Execution: Peel off vinyl on acrylic; back to back, installed 90 degrees to the door
Size: 27 in x 52 in
Execution: Peel off vinyl on acrylic
AD/ARCHIVE/2018/005Paris 2024 icons
TYPEIcon design
FORHypothetical/ School Assignment
YEAR2018
BRIEFFollowing the bid by Paris for the Olympics 2024, accompanied by the initial logo designed by Dragon Rouge, the assignment was to design icons for the Olympics 2024.
The icons take inspiration from the ribbon-like logo designed by Dragon Rouge. The grid for the icon formation has been derived from the shape of France.
The colour story is that of the five colours of the Olympic rings.
AD/ARCHIVE/2017/006The Grid
TYPELogo design
FORHypothetical/ School Assignment
YEAR2017
BRIEFUse the isometric grid along with your knowledge of the Van de Graaf, Tshichold and the modular grid to redesign the corporate identity of THE GRID. It is an eatery, pub and nightclub in Tangra, Kolkata, West Bengal.
The logo was constructed keeping in mind to reflect the three divisions of The Grid. It is inspired by the small letter ‘g’ and is constructed on the isometric grid. Taking inspiration from the square tables in a cafe, the cube icon for the cafe was formed. The Brewery icon is inspired by the 360-degree counter that a brewery or a pub generally has and the kitchen icon is inspired by the buffet table.
The colour palette is inspired by the colours present in the restaurant.