WORK
WORK


PRODUCT PHOTOGRAPHY PORTRAIT PHOTOGRAPHYCREATIVE DIRECTION

Your Acystant to PCOS
 
YEAR2017

MENTOR
MODELS
Vagmi Pathak, Radhika Kedia, Pallavi Keshri

FEATURED
Sleepover 2023, HKB, Basel;
Designathon 2023, Zurich; Scroll India;
Elle India; Chennai Photo Biennale Prism

PCOS (Polycystic ovarian syndrome) is one of the most common endocrine disorders in women of reproductive age. The prevalence of PCOS in India is 3.7% to 22.5%, with 9.13% to 36% prevalence in adolescents only. The exact causes of PCOS are unknown but it is said that PCOS is a result of hormonal disturbances induced by a combination of genetic and environmental factors such as lifestyle and obesity.
    As the name suggests, using word play on assistant and cyst, the project aims to raise awareness about PCOS. It divides itself into three chapters: terminology, physical symptoms and psychological and emotional impact, and uses euphemisms in its creative direction to illustrate the chapters. 

CHAPTER 01: TERMINOLOGY

Basic anatomy of women’s reproductive system

Ovulation


Menarche
Onset of menstruation

Menorraghia
Heavy menstruation cycle
Amenorrhea
Absence of menstruation

Dysmenorrhea
Painful menstruation cycle

Anovulation
Disruption in the release of the egg from the ovary

Menopause
End of menstruation
CHAPTER 02: SYMPTOMS

Hirsutism
Metabolic syndrome
Effects of oral contraceptive pills
Cystic acne
Ovarian cancer
Weight gain
Excessive hairfall

Failed pregancy

Diabetes

CHAPTER 03: EMOTIONAL AND PSYCHOLOGICAL IMPACT

Infertility
Acne
Low self-esteem
Excessive hairfall
Hair removal
Healthy eating
Burden of losing weight